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Ley Mark
- 6 de nov de 2020
- 1 min.
¿Qué es ambush marketing?
Si alguna vez has aprovechado un anuncio de tu competencia a tu favor, estás haciendo ambush marketing o marketing de emboscada sin siquiera saberlo. El ambush marketing es una práctica que está al límite de la legalidad y que sin duda, incomoda a más de uno, pero sabiendo aplicarla puede beneficiar a las marcas involucradas y causar un gran impacto en las audiencias. El término en sí fue acuñado en la década de los años 80 por Jerry Welsh, mientras trabajaba como gerente de
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